WHAT does the designer who has done it all do next? In Karl Lagerfeld’s case, create a kidswear line. The collection, which will be unveiled in spring 2016, will operate under the designer’s eponymous line in collaboration with Groupe CWF, which is also responsible for the childrenswear extensions of Chloé, Burberry, DKNY and Marc Jacobs.
“The announcement reflects the brand’s ongoing commitment to newness and will allow Karl Lagerfeld to share its ironic, playful, creative vision with a young audience,” read a statement from the brand this morning.
“The Karl Lagerfeld Kidswear collection presents a unique opportunity to share our cool, ironic, iconic DNA with a wider Karl Lagerfeld audience,” said Pier Paolo Righi, CEO and president of the label. “Due to our brand’s wide appeal our expansion into the juniors market is a natural fit to further enhance our reach.”
Comprising ready-to-wear and accessories for newborn to 16-year-old girls and boys, the obvious choice to model the bi-annual collection is surely Lagerfeld’s adorable godson, Hudson Kroenig, who is well-versed in fashion circles already. See him on Lagerfeld’s Chanel catwalk here: